Digital Marketing & Merchandising Coordinator
Carsyn Mitchell B.A. Public Relations & Strategic Communication Management from Texas Tech University, with a Certificate in Sports Media
Carsyn Mitchell is a communications and marketing professional with experience in digital marketing, social media, content creation, and sports merchandising. A 2026 graduate of Texas Tech University, Carsyn earned her Bachelor of Arts in Public Relations & Strategic Communication Management along with a Certificate in Sports Media.
Carsyn began her career with the Lubbock Matadors as a Digital Marketing Intern, where she gained hands-on experience managing social media, creating digital content, and supporting the club’s overall marketing efforts. Following her internship, she transitioned into a full-time role as the Digital Marketing & Merchandising Coordinator, taking on greater responsibility for the club’s digital presence and merchandise operations.
In her current role, Carsyn manages the Lubbock Matadors’ social media platforms and oversees the club’s digital content strategy, working to strengthen the Matadors brand and connect with supporters both on and off the field. She also leads the club’s merchandising efforts, overseeing product development, apparel design, and retail operations.
Through her work with the Matadors, Carsyn has combined her background in public relations and sports media with her passion for creative marketing and professional sports. Her experience growing with the club from an intern into a full-time coordinator reflects her commitment to developing the Matadors brand and creating meaningful experiences for its supporters.